Janus Corporate Sponsorships

Through our sponsorship initiatives, Janus seeks to invest in events and programs that align with the Janus brand and gives Janus the opportunity to showcase our corporate values face to face with our most valued constituents. Through the creation of unique and engaging programs at high-profile community events, Janus hopes to create impactful experiences that allow our clients to interact directly with the Janus culture and people.

Current Corporate Sponsorships


Set in the eclectic Denver neighborhood of Cherry Creek, which also is the home of Janus’ world headquarters, the Cherry Creek Arts Festival (CCAF) is widely recognized as one of the best arts festivals in the nation. Attended by over 375,000 annually, the arts festival gives us the opportunity to support our home community via a world-class cultural event.

Janus’ signature arts festival program is The Janus Student Art Buying Program. Created in conjunction with the CCAF education department as a way to engage students in a one-of-a-kind art education experience, the program is based on an in-school exercise that helps students explore the many facets of art as a personal preference, a reflection of culture and a business. At the festival itself, middle and high school students are given a budget by Janus to purchase a piece of art for permanent display at their school.  Visit the website.



As a global asset manager with a relentless drive to compete and win, Janus supports those who possess the same competitive drive and spirit that we do. Just as triathletes are focused, committed and relentless in their pursuit of a personal best or place at the podium, we’re focused on helping clients cross their own “financial finish line.” Our goals may differ, but our approach is the same: hard work, long hours, and intense focus.

Our sponsorship of the Life Time Triathlon Series (www.lifetimetri.com) and the Aquaphor New York City Triathlon (www.nyctri.com) gives Janus key visibility in some of the largest cities in the nation.  Some of our signature programs include:   

Janus Peak Performance Challenge: If you’re a professional in the investment industry who loves to compete both inside and outside the boardroom, you can fan that competitive flame by racing against your colleagues in the Janus Peak Performance Challenge. A race within the race for our friends and colleagues in the industry, the program helps competitors reach their Peak Performance whether a novice or experienced triathlete. The biggest reward will be the personal satisfaction that comes from completing the race. But if that’s not enough, all participants will receive Janus Peak Performance Challenge race gear, in-depth training tips, a 16-week online training program, an exclusive VIP experience at the race finish and more. For more information email peakperformancechallenge@janus.com.

The Janus Charity Challenge: This unique fundraising program motivates triathletes to channel their passion for racing toward fundraising for a cause close to their heart. Since its inception in 2001, the Janus Charity Challenge (JCC) has helped raise more than $53 million for hundreds of nonprofit organizations serving communities across the globe. The success of the JCC has not gone unheeded: In 2005, the JCC won the Mutual Fund Education Alliance’s Star Award for best community investment program. Learn more.

The Janus Inspiration Station: A Triathlon can be a long and lonely race. With this in mind, Janus created the Inspiration Station, a place where friends and family members can create signs of inspiration to help cheer on their favorites athlete.

The Janus Transportation Station: At the Aquaphor New York City Triathlon, Janus provides complimentary pedicab rides between the race start and the race finish. This New York-style activity is a memorable addition to the event experience for spectators and athletes alike.

Sponsorship Criteria

At Janus, we select our corporate sponsorships based on the following criteria:

  • Exclusivity in the investment management space
  • Strong and clear connection to the Janus brand (innovative, engaging, rooted in research, focused)
  • Ability to connect to our key client groups
  • Best-in-class event/program
  • Opportunity to create activation programs that are relevant, endemic and interactive
  • Opportunity for year-round presence
  • Highly visible/strong PR opportunities
  • Multi-market access

Unsolicited sponsorship proposals are not accepted. However, if you believe you meet the above criteria, please submit a one-page overview, including approximate pricing, to casey.cortese@janus.com. You will receive a response indicating if a full proposal is desired.