The stories of WOW can help you generate a WOW of your own. Listen to advisors share their thoughts on how WOW has fueled their practices.
We believe that GRATITUDE can empower financial advisors to attain striking advantages in business through capturing and retaining client relationships.
Giving thanks doesn’t stop at a kind word. Learn how to use your gratitude A-game to turn A-level clients into raving fans with the Art of WOW online suite of resources.
I met recently with a VIP client that has yet to do much business with me. In our last meeting I told him that I am appointing myself as his WOW Czar and that I wanted a project.
With some reluctance, he mentioned a big client of his that had just purchased a new home. He wanted to do something and asked if I thought he should take them a potted plant as a house warming gift.
I told him that this is a perfect opportunity to do something much more unique and emotionally engaging than a fern. I suggested that a customized tool box with all the items that a new home-owner might need (small hammer, pliers, caulk, blue tape, picture hanging kits, level, measuring tape, etc.) would be infinitely more memorable. I helped him put together the kit and we even ordered an engraved name plate for the front of the toolbox. I reminded my client that now his client will remember him every time he reaches for the tool box to hang a picture or tighten a screw… because how many of us have a personalized, engraved toolbox?!?
For more WOW resources and stories like this one, begin the Art of WOW program today!