Good enough isn't.

The Art of WOW is the springboard into driving extreme client loyalty. Here you'll learn how to use your A-game to go above and beyond for your A-level clients.

Begin the Art of WOW Program

Here you'll learn how to use your A-game to turn your A-level clients into raving fans.

Program Activity

WE WROTE THE BOOK ON WOW

wow

Read it, feel inspired and find out how advisors are putting it into action.

SUMMER WOW IDEAS

Summer is in full swing! And with it are some creative opportunities to WOW your top clients.

It's Time For a BBQ! - Celebrate summer and help your top clients kick back and enjoy time with family and friends by sending them a collection of favorite grilling and BBQ recipes. For your top clients, you can go a step farther with a BBQ gift basket, complete with a variety of gourmet sauces and rubs, grilling utensils, a BBQ mitt, perhaps even a personalized grilling apron, and an invitation to a fun weekend BBQ event.

Ice Cream to the Rescue... - A great way to mitigate the summer heat is to "break" out the tasty, refreshing ice cream! Help your clients become a super hero to their children/grandchildren with gift coupons from a local ice cream shop, or gift cards from a national outlet such as Dairy Queen or Baskin Robbins. A fun and nostalgic relief from the heat!

Business Just Got Personal

The stories of WOW can help you generate a WOW of your own. Read a few here.

"IT'S JUST ANOTHER DAY IN PARADISE."

That was my client's catchphrase. While on vacation, I came across a painting that said those very words...

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Just another day in paradise.
An owner of a large company, he was working 25 hours a day, 8 days a week. Still, every time someone asked him how things were going, he had the same congenial, sincere, and chipper reply, "It's just another day in paradise."

One summer, while I was vacationing in the Florida Keys, I stumbled across a gift shop. Inside, I saw a painting of a beach scene and my hard-working client immediately came to mind. Why? His "paradise" catchphrase was showcased on this print. So without hesitation, I purchased the artwork and sent it his way. By coincidence, it arrived on his birthday.

But even more surprising, I walked into his office and saw an almost identical painting hanging next to it. Turns out, my client's 13-year-old daughter saw the very same painting online awhile back. She couldn't afford to buy it for her dad, so she painted it herself. It was a magical, inspiring and emotional coincidence. It was a true WOW.  

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WHILE SIGNING DOCUMENTS, MY CLIENT MENTIONED A RED WINE HE LOVES.

It turns out he was planning a dinner party for that night. Well, the owner of the favored vineyard is also a client of mine...

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Glass half-full.

It pays to keep your ears open. While signing documents one day, my client talked about a brand of red wine he obsessed over. He also mentioned that he and his wife were throwing a dinner party that evening.

Thinking fast, I contacted another client of mine-the owner of this particular vineyard. I asked if he would deliver wine to my client's get together. The vintner one-upped this request.

He personally hand delivered the wine and even stayed to share a glass with my client, his wife, and their friends. It was an unexpected and appreciated gesture. It was a WOW for not only my client, but the other guests as well. 

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AS A CHILD, THIS ADVISOR EXPERIENCED A HOUSE FIRE

The devastation was forever etched in his memory. So when one of his best clients suffered a similar tragedy, he simply reacted. He knew what to do...

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Turning the worst into the best. 

Experiencing a house fire as a child: that was clearly one of the most devastating events in my life, forever etched in my memory. So when one of my top clients suffered a similar tragedy, I knew what to do.

One of the positives I remembered coming out of the fire were my parents using a blow dryer to dry out and save treasured family photos, damaged from being doused with water. So I showed up the day after the fire with blow dryer in hand. Sifting through the burnt debris, I discovered a box containing a photo album and salvaged the photos within for my clients. It was a meaningful act, creating an even more meaningful WOW. 

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